Mr. George Lomotey
George Lomotey is a powerhouse in African sports broadcasting and a strategic media executive currently serving as the Director of Marketing at the Ghana Broadcasting Corporation (GBC). With a career spanning over three decades, he is widely recognized as the architect of GTV Sports+ , Ghana’s premier 24-hour free-to-air sports channel.
Profile
Strategic Leadership and Commercial Vision
Appointed as Director of Marketing in June 2022, Mr. Lomotey leads the corporation’s drive to transition from a traditional state broadcaster to a commercially competitive media giant. His leadership focuses on:
- Revenue Generation:
- Brand Positioning:
- Sports Rights Acquisitions:
Driving the “Bureaucracy to Business” agenda by creating innovative advertising packages and high-value partnerships with corporate Ghana.
Enhancing the market visibility of GBC’s sub-brands, including GTV News, GTV Life, and Obonu TV.
Leveraging his deep industry networks to secure broadcasting rights for major international tournaments, including the FIFA World Cup, AFCON, and the Olympic Games.
Professional Journey and Impact
Mr. Lomotey’s journey at GBC is marked by his passion for sports and technical excellence:
- Founding GTV Sports+:
- Acting Director of Television:
- International Representation:
He was the visionary behind the launch of GTV Sports+, transforming it into the most-watched sports channel in Ghana through curated local and international content.
He has frequently stepped into this high-level role, overseeing the entire television output of the corporation and ensuring programming excellence across all six GBC channels.
He is a prominent member of the African Union of Broadcasting (AUB), where he contributes to continental strategies on sports broadcasting and media rights.
Awards and Recognition
Throughout his career, George Lomotey has been honored for his contribution to the media landscape:
- Sports Journalist of the Year:
- Leadership Excellence:
Recognized multiple times for his insightful commentary and production quality.
Awarded for his role in maintaining GBC’s dominance in sports broadcasting despite increasing competition from private networks.
Education and Affiliations
- Specialized Training:
- Professional Standing:
He holds various certifications in Sports Management and Media Marketing from international institutions.
A respected voice in the Ghanaian sports fraternity, often consulted on national sports policy and media coverage strategies.